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Creating Wholesale Discounts - app blocks

Written by Emily
Updated over a month ago

This article is for stores that installed B2B Wholesale Hub after February 5, 2026. If you installed Wholesale Hub before February 5 2026, you will need to follow the theme installation guide instead.

Setting up wholesale discounts is a quick and easy process. On the left side of the page (in the app navigation), click Discounts. Then, click the Add discount button in the top right corner to open the discount creation page.

Discount Details

Create a customer tag, add a title, and set a percentage discount. This discount applies to customers whose account has the matching tag.


Title

Add a unique title to your discount. The title of the discount will be seen by customers in both the cart and the checkout.


Customer Tag

This tag acts as the connection between customer accounts and their associated discounted prices. Make sure that the tags you use for your wholesale discounts match the tags you add to your customer accounts. Only one customer tag can be added per customer account, with the exception of Net Terms tags.

🔔 Customer tags must be 40 characters or fewer (including spaces).


Discount %

This is the discount percentage you will make available to customers with the corresponding customer tag.

Example:

Customer tag: Gold

Discount percentage: 50%

Result: Customers with the tag “Gold” receive 50% off the retail price of applicable collections when logged in.

Targeting Products

Next, target the products that are eligible for the wholesale discount you have created. There are two options in the Applies to dropdown to choose from: Specific collections and All products.


Select Specific collections to choose which collections are eligible for your discount. After you select collections, click Add.

Select All products to make every product in your shop eligible for the wholesale discount you're creating.

Click Save.

To set fixed discounts for specific products and variants, see Adding Custom Prices – app blocks.


Can I limit the number of times a customer receives the discount?

Unfortunately, no. Although Shopify has a setting to limit how many times each customer can use a discount, that setting does not apply to Wholesale Hub discounts.

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