This guide covers the setup for custom prices for B2B Wholesale Hub installs after February 5th 2026. If you installed the app before February 5th 2026, the steps to setup your custom prices are covered here.
This feature is available on the Professional plan. Click here to learn more about pricing and plans.
Do you need to control pricing for individual products, rather than apply a wholesale discount to a collection? Use the Custom Prices feature addition to set a new price for any product or variant in your catalog.
From our blog:
"According to Beth, her favourite feature is the Custom Prices option included in the Wholesale Hub Professional plan. It’s helped her set individual pricing easily since she installed the app in early 2017."
Create a customer tag
To add custom prices for your customers you must first create a tag. Each tag can have a unique pricing list, and customer accounts with one of these tags will be able access one of your associated lists.
Step 1 - Making your first tag:
Select the Custom Prices tab on the left sidebar. This will prompt you to create your first tag:
Step 2 - Creating or editing a tag:
You will be brought to the Custom Prices Settings page.
To setup your first tag, or to create new tags, select Add tag
Enter the tag that you will use for your eligible customers and click Save to create the tag.
You can create up to 10 different tags, each managing a unique custom price list for different customer groups.
Step 3 - Entering a discount title:
Consider entering a Discount Title for your customers.
This step is optional and can be entered when you make your first tag, or edited later at anytime in the Custom Prices Settings page.
The title entered here is shown to your customer on your cart page and checkout next to their discounts. If no text is entered, customers will see “Wholesale Discount” as the default title. Hit Save at the top of the page to confirm your new title.
Step 4 - Adding custom prices in the app:
Return to the Custom Prices dashboard. This is accessible on the admin sidebar, or top left navigation. This will pull up your Custom Prices table where you can assign new prices for any product variant.
A new column will appear on this list for every tag you make and each column provides price fields that allow you to customize prices differently. Simply find the product you want to add a custom price for and edit the corresponding field. Each product variant supports a different custom price.
Enter a price and move onto the next field you wish to edit. The previous price will autosaved and a green check-mark will appear when the price has been saved successfully.
You can erase a custom price for any variant by deleting the number already entered in a price field.
Tip: B2B Wholesale Hub’s custom prices cannot raise a product price above it’s original price. All custom prices should be lower than the “Price” shown on your table to ensure it represents a discount. If you wish to edit a product’s original price, this is done in your Shopify admin under the Products section.