Installed before February 5th 2026? This article is for you. If you installed B2B Wholesale Hub after February 5th 2026 you’re using the app block version of the app, which has a different installation process.
This feature is available on the Professional plan. Click here to learn more about pricing and plans.
Do you need to control pricing for individual products, rather than apply a wholesale discount to a collection? Use the Custom Prices feature addition to set a new price for any product or variant in your catalog.
From our blog:
"According to Beth, her favourite feature is the Custom Prices option included in the Wholesale Hub Professional plan. It’s helped her set individual pricing easily since she installed the app in early 2017."
Create a customer tag
To add Custom Prices, create a customer tag with a 0% discount rate and add all the collections containing products that require a new price.
When tagging your customers keep in mind that these tags are treated as case-sensitive; copy it exactly so they match. For example, if you enter "wholesale" in the app, do not tag customer accounts with "Wholesale".
Add Custom Prices in the app
You can search for the products you want to update in the Custom Prices page of the app and add a new price for each customer tag. Once you select a different price, the previous price will autosaved and a green check-mark will appear when the price has been saved successfully.
You can erase a Custom Price by clearing the number entered in the price field.
If you delete one of your wholesale tags, any Custom Prices assigned to that tag will be removed and must be re-entered. Tags associated with custom prices should be be edited once created.