A pro program is a membership-based offering for your most engaged and influential customers—people like athletes, coaches, trainers, guides, employees, or ambassadors. These are customers who use your products regularly and have built trust within their communities.
Pro programs offer these customers access to special perks, typically including discounted pricing, early access to new products, or limited edition gear. The goal is to build brand loyalty, increase word-of-mouth exposure, and strengthen your community.
Who is a pro program for?
Pro programs originally gained popularity in the outdoor industry, but the model applies to a wide range of industries with passionate users. If you design and manufacture your own products, a pro program can be a powerful tool.
Industries that benefit from pro programs include:
Outdoor and adventure sports
Fitness and wellness
Trades and skilled labor
Interior design and architecture
Education and academia
Creative fields like music, fashion, or visual art
You don’t need to target celebrities or social media influencers. The best candidates are often professionals, educators, or long-time supporters who influence through real-world experience, not just online reach.
What do members get?
Pro programs typically offer a mix of benefits tailored to your brand and customer type. Some common perks include:
Product discounts: Members often receive significant discounts, sometimes near wholesale pricing, to access the gear they rely on.
Exclusive access: Offer early access to new releases or special collections before they go live to the public.
Custom options: Some brands allow pros to order customized gear with team logos, exclusive colours, or special features not available to regular customers.
The perks you offer should reflect the value you place on your community. Start with what you’ve offered before, and evolve your program as it grows.
Why run a pro program?
A well-run pro program creates real value for your business:
Stronger brand loyalty: Pros are more likely to stick with your products and recommend them to others.
Increased visibility and credibility: When your gear is used by professionals, it builds trust and recognition with potential customers.
Organic word of mouth: Pros naturally promote your brand by using it in the field, workplace, or classroom.
Product feedback: You’ll gain useful insights from people who truly put your products to the test.
Additional revenue: While the pricing is discounted, many pros buy regularly, creating a reliable revenue stream.
Why Alliance Pro?
Running a pro program on Shopify used to be difficult. Merchants relied on spreadsheets, discount codes, customer tags, and manual approvals. There was no single tool built to manage everything—until now.
Alliance Pro gives you a dedicated system for running your pro program directly within Shopify. It replaces clunky tools and manual processes with a clear, purpose-built workflow that includes:
A branded application form for new members
Manual and auto-approval options
Member group management with tiered discounts and limits
Automatic renewal and reapplication
Support for custom pro program policies
Klaviyo integration for advanced workflows
Optional in-store discounts via Shopify POS
With Alliance Pro, you’re not just offering discounts—you’re building a program that grows with your brand and strengthens your relationship with your most valuable customers.
What merchants are saying
“Unlike any other product we've tried, Alliance Pro perfectly caters to our needs and allows us to easily manage our pro purchase program on Shopify. The developers are receptive to feedback and proactive with improvements. It’s become a vital part of our tech stack.” — OneUp Components
Ready to build your program?
Whether you're starting from scratch or migrating an existing program into Shopify, Alliance Pro gives you the tools to build something professional, flexible, and easy to manage.
Have questions or need help? Reach out to us anytime at [email protected]