Skip to main content

Why aren't my customers' emails aren't being added to my Mailchimp list?

Emily avatar
Written by Emily
Updated over 2 weeks ago

This can be caused if you have double opt-in enabled. Double opt-in means that when customers are sent an automatic email asking them to confirm their subscription after entering their email in your popup.
​

When this is enabled, sometimes users add their email addresses to popups but don't click the 'confirm' button that gets sent to their email.
​

If you're noticing missing customer emails from your lists, we'd recommend disabling double opt-in.

Did this answer your question?